We are on a mission to help women and girls live powerfully. 

Choose Strength is committed to empowering women and girls through its apparel.

If you can see it, and if you believe it, you can become it. 

We want women and girls to use their voice, to take up space, to use their power, and to realize they are strong, powerful, capable, worthy and enough. As they are. We are on a mission to build a better, brighter, kinder world, one girl at a time.